Hi, I’m Ludwig.
I’m a creative director.

Fifteen years of advertising for Starbucks, Procter & Gamble, Sephora, Netflix and more. Now I build the AI systems that run my companies, and help others build theirs.

Ludwig Petre

Creative & marketing

Campaigns, brand and media at Tuio, the agency I co-founded and run. Our one rule is #Unboring, because to be boring is to be invisible.

Check out Tuio →

AI‑native operations

Agents that run intake, contracts, deadlines and company knowledge in real businesses - mine and my clients’.

Work with me →

Founder

I start businesses from real needs - a project management platform, a creator marketplace, a bottled-water brand.

See what’s cooking →

Systems I’ve built

They run every day, in my companies and for clients.

  • TaskChat

    A project management platform where agents work alongside the team (multi-agent orchestration). They pick up requests, write the briefs and deliver first versions.

    See it work →

    2 enterprise client orgs live
    7,700 lines of TypeScriptClaude agents

  • ONEST OS

    Autonomous commercial ops for an FMCG brand (an event-driven, agentic ERP). It reads the contracts, keeps the deadlines and chases suppliers and retailers.

    See it work →

    51 contract deadlines, clause‑cited
    runs 24/7 on a VPSBun · TypeScript · Claude

  • AI Brain

    Everything the companies know, in one place agents can query (Retrieval-Augmented Generation, RAG, over a vector database). Chat memory forgets. This keeps every email, document and decision.

    See it work →

    15,500+ pages
    12 live channels
    refreshed hourlyPostgres · vector search · MCP

  • Generative video pipelines

    AI video with a quality gate on every single frame before a client sees it (diffusion models with automated per-frame QA).

    See it work →

    Per‑frame QC
    in client productionKling · Seedance · Wan · Remotion · Python

More is on its way!

I’ve been building…

4,551 commits since November 2025, on 292 different days, across my systems and projects.

Each mark represents a day. A commit is a change that’s saved to the code of any one of the projects I’m working on. So, the busier the day, the bigger the mark!

How I got here

Advertising, software, FMCG. I’m the connector: I take what works in one field and use it to solve a business problem in another.

  1. 2000s

    Freelance web designer

    I started building websites at 16, for companies and people I knew, and kept going through college. In between I took my electronics apart - and sometimes put them back together.

  2. 2005

    Red Bull, Pennsylvania, USA

    Brand and experiential marketing geared toward college campus students. First job in the field.

  3. 2007

    DCI Group, Washington D.C., USA

    Communication and advocacy campaigns for large corporate and institutional clients, including Boeing, Verizon and Microsoft.

  4. 2010

    SCL Group, London, UK

    Director of Digital. Social-first strategic communications for international clients.

  5. 2011

    Co-founded Tuio

    The agency. Brand, content and media, still running today.

  6. 2023

    Partial sale of Tuio

    Sold a stake to a private investor, kept majority and the managing director seat.

  7. 2024

    UGC creator platform

    Co-founded a new type of creator marketplace and provided technical and other consulting for its launch.

  8. 2025

    Founded ONEST Water

    Co-founded a bottled water brand and built the digital infrastructure behind contracting, delivery, invoicing and logistics.

  9. 2025

    Retail media software

    Built a dedicated software tool to manage retail media network bookings.

  10. 2026

    The AI-native year

    Our water brand hit the retail shelves. Shipped roughly 50,000 lines of production agentic systems for myself and others. Now doing it at scale.

Some things I believe

  • Start from a business problem, not from the technology.
  • An agency of 5 with agents beats an agency of 50 without.
  • AI strategy written by people who haven’t shipped something real is just fiction.
  • Efficiency gains should show up in the P&L, or they didn’t happen.

Work with me

An on‑camera working session, booked straight into my calendar. Bring a real problem. We work it live: your operations, where agents fit, what to build first.

Book a session

or a free intro call, or write to [email protected]

Tuio

For brand, creative and media work, my agency Tuio has run campaigns for the brands above since 2011.

Visit tuio.ro →